Club Factory Hangzhou E-commerce Going Overseas: The Secret of

In the e-commerce market of the Indian market, a large amount of capital is involved, mixed with intricate relationships, which means that the war is far from over, but just begun. If you want to find the most suitable market for cross-border e-commerce nuggets, in terms of population, culture, consumption potential, technological development, etc., India is undoubtedly the No. 1 battlefield for domestic e-commerce to go overseas. If you want to enter the game, then Club Factory , a rookie that has successfully entered the Indian market and become the largest overseas e-commerce company in this new continent , is the first opponent that is most worthy of your ten days and a half months to study.

Club Factory is a cross-border e-commerce company from Hangzhou, China, which started operations in India around 2016 and has an office in Gurgaon. Club Factory, which has over 100 million users, has grown at an astonishing rate. It was successfully phone number list promoted in August this year, and at the same time it topped the No.1 shopping list in the Android store. However, Flipkart, the largest local e-commerce company in India, took nearly 10 years to have more than 100 million registered users. In fact, Club Factory is not the first Chinese e-commerce company to attack the Indian market. Previous players included AliExpress, Banggu, Shein and Lanting Jixu, but in the end, Club Factory surpassed the big players and stood out as the largest player in China.

A dark horse of overseas e-commerce. Gathered 100,000 data, and revealed the secret of Club Factory's user growth of over 100 million 丨 Overseas Notes (Data source: Google Trends) As can be seen from the above figure, compared with domestic e-commerce platforms going overseas to India, in terms of keyword popularity, AliExpress has been leading from 2016 to the first half of 2017, and after June 2017 Club Factory surpassed all domestic Peers, their keyword popularity remains high. From the figure below, we can more intuitively see that the brand popularity of Club Factory has gone through four stages of development: from initial entry to rapid growth, encountering bottlenecks, and then gradually getting out of the trough and achieving take-off . Gathered 100,000 data, and revealed the secret of Club Factory's user growth of over 100 million