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The big SMX Advanced preview Posted: 2020-11-18 SMX Advanced, the only search marketing conference designed exclusively for experienced search marketers, returns to Seattle June 12-14. Keep reading to find out what's in store for you this year. So sign up; there are less than 200 places left! New trends, new opportunities and new challenges Change is constant in search marketing. Opportunities are emerging faster than they can be absorbed: new targeting capabilities, new mobile-first indexes, explosion of voice search. Even experienced marketers are constantly catching up

Worse, pitting one channel against another is incredibly detrimental to advancing the conversation about how the two channels work together. Given the complex jewelry retouching service relationship between paid search and organic search that varies from query to query, such search partisanship is only good for those who specialize in one channel to showcase their specialty. In that regard, I'm happy to work at an agency that handles both paid and organic

search optimization, so we can feel free to praise the benefits of both and talk about the challenges and concerns in an equal measure. We're all working across all channels to extract every possible ounce of value from search, whether paid or organic, as determined people seize the pearls of the channel they know how to handle. In short: be open-minded, think critically, and understand the nuances of comparing paid and organic searches. The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.