Google explained that it sees more mobile

Last year, retailers saw a big shift in the way devices were used as consumers gained experience and confidence in using smartphones and tablets to shop. Thanksgiving, Black Friday, Super Weekend, and Cyber ​​Monday all saw extremely high volume on mobile devices compared to previous years. These examples demonstrate the need for agility in SEM. Orange's Sunday spike and rapid growth in smartphone search volume each represented an unexpected opportunity for paid search marketers to seize –

if they were equipped to detect and respond to these events in real time. retail chart-2 Click volumes and conversion rates can vary significantly from hour fax number list to hour, with increased clicks not necessarily correlating to increased conversions. Real time means growing hour by hour, not day by day. On the next Orange Sunday, SEM managers who use daily average bids probably won't notice until

it has passed. Those equipped for high-frequency bidding will be ready to make real-time value-per-click (VPC) predictions around the clock, and will be ready to adjust their bids quickly when competitive activity or consumer demand increases. suddenly changes. In short, online retail traffic patterns are constantly changing, and this change is accentuated during holiday periods. High frequency bidding makes the advertiser more responsive to pattern changes, not just day-to-day,