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When there is a big change in the environment, we must consider our offer. We may have to focus on new products or services in order to respond Jewelry Retouching to new needs. In times of crisis, companies need to adapt to the needs of the moment, but with an eye on the future. It may not be necessary to invest in creating a solution from scratch, but to think of new uses for existing functionalities or to add some specific feature to your products. 8) Change your message and content strategy Inappropriate messages in a Jewelry Retouching time of crisis can lead to serious reputation problems. Clearly, exceptional circumstances require us to change brand messaging,

But the best companies don't just stick with the immediate thing. According to the Merkle Digital Marketing Report , 45% of marketers Jewelry Retouching have modified their communication strategy to focus more on consumers after the co vid crisis. In an uncertain and changing market, it is more important than ever to talk about people and not about products . 9) Strategically select your digital marketing channels Star marketing channels and best practices are constantly evolving, and this evolution is further accelerated in times Jewelry Retouching of change and uncertainty. For example, in recent years we have seen a radical shift towards digital lead generation , which has made formats such as webinars flourish.

This change could have a lasting impact on how we market, even after in-person events return. 10) Study the lessons of previous crises Jewelry Retouching Given the uncertainty of the digital environment, we can learn from the past. And it is that although no two crises are exactly the same, we can learn valuable lessons by seeing how companies adapted to difficult circumstances or failed in the attempt. For example, a McKinsey study of the behavior of 1,000 US companies during the years 1982-99 found that the most successful ones Jewelry Retouching controlled spending during boom periods and reorganized the budget during crises, rather than cutting it.